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Shital Sikarwar
CEO / Founder @ TANI Events and Entertainment
Timeline
Background: Full-time homemaker dedicated to family, with a passion for creating meaningful experiences.
The Spark: As a parent, noticed the growing passion for K-pop in India and the lack of opportunities for Indian fans to experience it beyond a screen.
The Action: Learned the entertainment industry from scratch—reaching out to international companies, overcoming language barriers, and mastering event production.
Milestone: Overcame cultural barriers to bring top-tier K-pop artists from South Korea to perform in India on an unprecedented scale, setting a new benchmark for K-culture events in the country with the K-Town Festival.
"Founder at TANI Events and Entertainment — Bringing world-class international events to India"
TANI Events & Entertainment is a next-generation live entertainment and cultural experiences company focused on bringing world-class international events to India. We specialize in creating large-scale concerts, festivals, fan engagements, and immersive pop-culture experiences that connect global artists with passionate audiences across the country. With a strong focus on Asian entertainment, music, and youth culture, TANI partners with leading artists, entertainment agencies, brands, and venues to produce incredible experiences that redefine India's live events landscape. Our portfolio spans K-pop concerts, music festivals, fan sign events, cultural conventions, and cross-border entertainment properties.
My journey into the events industry didn't begin with a business plan. It began as a parent who saw the growing passion for K-pop in India and wondered why opportunities like auditions, artist interactions, and large-scale experiences weren't reaching Indian fans. I had no background in entertainment or event management, but that curiosity turned into a purpose. I started learning everything from scratch, from reaching out to international artist companies and navigating language barriers to understanding production, partnerships, and what it truly takes to build an event.
That one idea eventually grew into TANI Events and Entertainment and the K-Town Festival. What began as a small effort to bridge the gap between Indian fans and Korean entertainment evolved into one of India's leading K-culture festivals. Along the way, every challenge became a lesson, and every event reinforced one belief: you don't need to come from the industry to create an impact. Sometimes, all it takes is a clear vision, persistence, and the courage to take the first step. Before becoming a founder, I was a full-time homemaker, dedicating myself to my family while always carrying a passion for creating meaningful experiences.
Timeline
Background: Full-time homemaker dedicated to family, with a passion for creating meaningful experiences.
The Spark: As a parent, noticed the growing passion for K-pop in India and the lack of opportunities for Indian fans to experience it beyond a screen.
The Action: Learned the entertainment industry from scratch—reaching out to international companies, overcoming language barriers, and mastering event production.
Milestone: Overcame cultural barriers to bring top-tier K-pop artists from South Korea to perform in India on an unprecedented scale, setting a new benchmark for K-culture events in the country with the K-Town Festival.
Top Advice
Start slow and stay consistent. Don't put pressure on yourself to achieve everything overnight or expect a full-house show from day one. Every successful venture is built step by step, with patience, learning, and persistence. Focus on creating value, improving with every project, and earning people's trust over time.
Wish I Knew Earlier
As a new company entering a niche space, convincing investors, sponsors, and collaborators to believe in the vision wasn't easy. Many were unsure about the potential of K-pop in India. Every partnership had to be built from the ground up, and proving that this wasn't just a trend but a growing cultural movement took time.