Sangeeta Mohapatra
Director / Founder @ doodledry
Timeline
Background: Chemical Engineering from NIT Rourkela, followed by 12 years in corporate tech, then CTO & Angel Investor.
The First Venture: Identified gaps in the domestic market for quality textiles, founding The Signature Attire in 2018 to revive handloom and empower women.
The Spark: During maternity break, realized there was no functional babywear that could handle daily messes while keeping babies safe and comfortable.
The Solution: Launched doodledry in 2024, building India's first mess-proof kidswear brand using smart textile technology.
"Founder at doodledry — India's first mess-proof kidswear brand"
Believing in the philosophy - "Prevention is better than cure", doodledry is building India’s first mess-proof kidswear brand, creating smart, science-backed cotton clothing that keeps babies and kids dry, comfortable, and safe while they play. doodledry powers regular 100% cotton babywear with smart textile technology that makes it water-repellent, sweat-absorbent, and stain-resistant, so everyday spills can be wiped off and outfits stay fresh for longer. The fabrics are Bluesign®-linked and pediatrician-approved, with anti-bacterial and breathable finishes designed to support preventive healthcare for babies and kids.
My journey is a shift from corporate tech to impact-led entrepreneurship in clothing and preventive healthcare. After completing my Chemical Engineering from NIT Rourkela, I spent around 12 years working with top software companies, building strong operations and tech experience. Thereafter, I became the CTO and an angel investor in Hignosis Solutions Private Limited, also driving sales for Satyology Solutions Private Limited.
In my corporate days, I identified gaps in the domestic market and the need for quality textiles which led to the foundation of The Signature Attire in 2018. The goal was to bring quality clothing and branding to the domestic corporate market and to revive forgotten fabrics. The venture grew into a recognised brand and focused heavily on employing and empowering women and supporting handloom weavers through association with SHRADDHA NGO.
During this time, I did extensive research on technical textiles and the benefits associated with it, which led to the birth of doodledry—launched on 14th November 2024 with a mission to build a one-stop preventive healthcare platform for babies and kids through smart, mess-proof kidswear.
Timeline
Background: Chemical Engineering from NIT Rourkela, followed by 12 years in corporate tech, then CTO & Angel Investor.
The First Venture: Identified gaps in the domestic market for quality textiles, founding The Signature Attire in 2018 to revive handloom and empower women.
The Spark: During maternity break, realized there was no functional babywear that could handle daily messes while keeping babies safe and comfortable.
The Solution: Launched doodledry in 2024, building India's first mess-proof kidswear brand using smart textile technology.
Top Advice
Learn endlessly – no matter your age, background, or education. Be a good listener – the best ideas come from others. Know when to give up ego, seek help – you don't have to carry it all alone. We only live once – make the most of it while you can.
Wish I Knew Earlier
It was very difficult to penetrate into the crowded space and convince people. I had to learn textile quality, sourcing, production, and branding from scratch, often relying on self-study, mentorship, and trial-and-error rather than formal textile education. With no prior fashion or textile network, I had to build relationships with weavers, suppliers, and retailers myself.